Taobao
What is taobao ?
Taobao (simplified Chinese: 淘宝网; traditional Chinese: 淘寶網; pinyin: Táobǎo Wǎng; literally: "searching for treasure website") is a Chinese website for online shopping similar to eBay and Amazon[3] that is operated in China by Alibaba Group.
Founded by Alibaba Group on May 10, 2003, Taobao Marketplace facilitates consumer-to-consumer (C2C) retail by providing a platform for small businesses and individual entrepreneurs to open online stores that mainly cater to consumers in Chinese-speaking regions (Mainland China, Hong Kong, Macau and Taiwan) and also abroad.
With around 760 million product listings as of March 2013, Taobao Marketplace is one of the world’s top 10 most visited websites according to Alexa. For the year ended March 31, 2013, the combined gross merchandise volume (GMV) of Taobao Marketplace and Tmall.com exceeded 1 trillion yuan.[6]
Sellers are able to post goods for sale either through a fixed price or auction. Auctions make up a small percentage of transactions. The majority of the products are new merchandise sold at fixed prices. Buyers can assess seller backgrounds by information available on the site, including ratings, comments and complaints.
In taobao have many services and features , like
Tmall.com
Tmall.com offers a shopping experience for increasingly affluent Chinese consumers that offers them the opportunity to buy Western brands. According to the Alibaba Group web site, these brands include UNIQLO, L’Oréal, adidas, P&G, Unilever, Gap, Ray-Ban, Nike and Levi's). Again, according to the Alibaba Group site, Tmall.com and Taobao Marketplace set a record for highest single-day transaction volume during a special promotion on November 11, 2012, facilitating the sales of goods totaling RMB19.1 billion on the day. For the year ended March 31, 2013, the company claimed that combined gross merchandise volume (GMV) of the two platforms exceeded RMB1 trillion.Mascot
Taobao’s mascot is an ant, which represents their corporate culture. Ma introduced Taobao to the outside world by stating, "We are the ant army." Ma once organized more than 2,000 employees at a gymnasium to celebrate the 5th anniversary of the founding ceremony. At the party, Taobao employees waved the Taobao mascot — the flag of "ants." At the end of the celebration that lasted for four hours, all the employees stood hand-in-hand, singing "If you do not experience wind and rain, you cannot see the rainbow. The ants that be organized together can beat the elephant."Shop feedback
To thoroughly investigate a Taobao shop, a good way is to view its feedback by clicking the shop's rating icon. For Tmall.com shops, people click the stars to view their ratings. Taobao users usually spend time to read feedback and compare items of one shop with those of others.Alipay
Launched in 2004, Alipay (simplified Chinese: 支付宝; traditional Chinese: 支付寶; pinyin: Zhīfùbǎo), an escrow-based online payment platform, is the preferred payment solution for transactions on Taobao Marketplace. It is the most widely used third-party online payment solution in China.[16] To ensure safe transactions, Alipay uses an escrow system through which payment is only released to the seller once the buyer has received his or her goods in satisfactory condition.According to the Alibaba Group web site, Alipay is partnered with multiple financial institutions as well as Visa and MasterCard to facilitate payments in China and abroad.
AliWangWang (TradeManager)
A distinctive feature of shopping on Taobao Marketplace is the ease of communication between buyer and seller prior to the purchase through its embedded proprietary instant chat program, named AliWangWang (Chinese: 阿里旺旺; pinyin: ĀlǐWàngWàng). It has become a habit among Chinese online shoppers to interact with the sellers through AliWangWang to inquire about products and to bargain prior to purchasing products.Happy Taobao
In Dec. 2009, Taobao, together with Hunan TV, set up Happy Taobao, Inc for television shopping. Hunan TV launched an entertainment series called "Happy Taobao", while Taobao Marketplace created channels and independent websites.Other services
Taobao Marketplace introduced various features and services to create a better user experience for online shoppers and retailers. For instance, in January 2010, it launched the Taobao app, created by independent developers through the Taobao Open Platform, to be downloaded by consumers in Taobao App Store.In March 2010, it introduced the Taobao Data Cube platform, which gives small businesses access to its aggregate consumer transactions data for insight into industry trends.
In June 2010, it partnered with Wasu Media Internet Limited to launch Taohua, a digital entertainment products platform, and interactive digital television shopping, that are operated by a joint-venture formed by the two companies.
Taobao agents
Taobao agent helps foreigners to buy products. It gathers online shoppers in China, attracted by millions of categories and Price Absolute Advantage. Shopping agent services benefit all foreign customers. Agents are fluent in many languages. Agents are particularly popular in Southeast Asia.Chinese Singles Day
Chinese Singles Day (11/11) is China’s biggest e-commerce sales day of the year. It is larger than America’s Cyber Monday. In 2011 Taobao.com and Tmall.com took only 8 minutes to reach 100 millions RMB (equivalent to $15.8m) in transaction volume and after the day ended, transaction volume reached RMB 3.36 billion.Taobao for Southeast Asia
In September, 2013, Taobao launched its Southeast Asian site. A translation feature is now available on Taobao.com for major languages in Southeast Asia.Metrics
Taobao Marketplace had more than 5 million registered users as of June 2013 and hosted more than 80 million product listings. It facilitated approximately RMB 200 billion in gross merchandise volume in 2009. In September 2013, Taobao ranked 12th overall in Alexa's internet rankings. For the year ending March 31, 2013, the combined gross merchandise volume (GMV) of Taobao and Tmall.com combined exceeded RMB 1 trillion.Now link is here !
www.taobao.com
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